Business Focus and Approach



At Issues Central, Inc. (ICI) we seek to deliver industry-leading solutions that will become the standards for their respective market segments.

Our Focus - Innovative Solutions for CFOs and Audit Committees
The team at Issues Central, Inc. has centered the business on the challenges faced by the financial stewards of publicly traded firms – namely Chief Financial Officers (CFOs) and their finance teams, as well as Audit Committees. The challenges faced by CFOs and Audit Committees are daunting in today’s economy. Our focus is to create comprehensive yet easy-to-use and affordable solutions to address financial reporting, compliance and regulatory requirements.

It Starts Here - Identification of Market Opportunities and Pain Points
It’s pretty simple when it comes to developing solutions for CFOs and Audit Committees. Find the pain and problems and then tailor products and services to resolve these issues in a more timely and efficient manner.  At ICI we listen to the market carefully in terms of needs and trends. Our market research activities help us to formally define customer requirements and then develop a solid business case for exciting new solutions.

Build Deep Content - Expertise and Content Development
Once a market need has been identified the next challenge is to develop and source rich subject matter content. The team at ICI, and our authors, have significant experience in areas such as IFRS, financial reporting and financial compliance activities. This expertise is then productized where possible and strengthened by supporting tools and templates. So, whether it is technical knowledge in terms of the impact of IFRS on a particular accounting standard, or perhaps best practices in terms of financial controls and testing procedures for SOX 404, all ICI products are designed to provide the customer with strong guidance and direction to manage the issue at hand.

Excellence in Technology - Then Add Current and Lean Technology
CFOs and Audit Committees are not looking to buy technology – they just want their problems solved. At ICI we are very conscious of the need to combine our content and related subject matter expertise with easy-to-use technology and strong reporting. Our technology platform and development approach delivers elegant and lean solutions that have a modest IT footprint.  

Then Go-To-The Market – Deployment and Customer Service
ICI gets the message out to the marketplace through a combination of issue based web-seminars, one-on-one meetings, and strategic partnerships. Once a new customer is brought on board, ICI solutions are rapidly deployed and our customer service and consulting team work with each customer to ensure that customer expectations and reality are one in the same. Issue solved.

Our Goal - Customer Satisfaction
So, when have we done our job? When each customer is happy. Customer satisfaction is the goal. Check out our customer references for more feedback on ICI products and services.